Helping Wellness & Lifestyle Brands Grow with Clarity and Purpose
Merle Consulting Group was founded by Andrew Merle, a senior marketing leader with 20+ years of experience building iconic and mission-driven brands — including New Balance, Red Bull, Clif Bar, the Boston Red Sox, and Los Angeles Dodgers.
Andrew partners with companies to unlock high-integrity growth through clear strategy, compelling storytelling, and team alignment. Whether you’re an early-stage brand or scaling fast, his work is grounded in wellness principles, habit science, and intentional leadership.
👇 Core Services
Fractional CMO & Brand Leadership
Part-time executive support for growing brands that need senior leadership without a full-time hire
Brand Strategy & Positioning
Clarify your purpose, messaging, and market fit to scale with meaning
Marketing Plan Development
Build actionable roadmaps rooted in what actually moves the needle
Creative & Agency Oversight
Guide external teams toward aligned execution
Team Development & Leadership
Grow your internal team with systems that support performance and well-being
Athlete, Influencer & Brand Partnerships
Shape cultural relevance through authentic, strategic relationships
Copywriting & Thought Leadership Support
Bring your story to life with clarity, depth, and voice
MERLE CONSULTING METHOD
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RESEARCH & LISTENING
We start by understanding your goals, challenges, and what success looks like — through a mix of stakeholder conversations and market immersion.
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STRATEGIC ASSESSMENT
We assess your current brand strategy, messaging, and marketing activity to identify what’s working, what’s not, and where there’s untapped potential.
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FOCUS FOR IMPACT
We recommend the 2–3 strategic priorities that will move the needle most — and can support execution as a fractional CMO or strategic advisor if needed.