Merle Consulting Group was founded by Andrew Merle, a Senior Marketing executive with 20+ years of experience building iconic Sports & Lifestyle brands including New Balance, Clif Bar, Red Bull, the Boston Red Sox, and Los Angeles Dodgers.

Andrew has been the CMO for multiple startups and most of his Marketing career has been spent going into positions that previously didn’t exist, requiring him to build out a strategy and team from scratch. He has a track record of disrupting established categories and revitalizing well-known but stagnant brands.

Andrew’s industry experience includes Sports, Health & Wellness, CPG (Food / Beverage), Footwear / Apparel, and Retail.

His career has spanned all facets of Marketing, including Marketing Strategy, Brand Management, Digital Marketing, Social Media, Public Relations, Sports Marketing, Celebrity & Influencer Marketing, Sponsorship Activation, and Team Leadership.

Andrew is passionate about health, fitness, and nutrition, reflected by the companies he has worked for and his personal website/blog (andrewmerle.com). Andrew’s writing has been published by Fast Company, TIME, The Observer, Business Insider, HuffPost, Quartz, and many other media outlets.